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Fico Eataly世界来到意大利——一个真正让你的牙齿沉迷的主题乐园  

2014-03-07 12:35:25|  分类: 默认分类 |  标签: |举报 |字号 订阅

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原标题:Fico Eataly World Coming to Italy – A Theme Park You Can Really Sink Your Teeth Into

新闻来源:智汇行业新闻

Theme parks are notorious for overpriced, barely ediblefare. Admittedly, some parks are stepping up their culinary game and offeringmore appealing eats but, overall, you head to parks for the rides and shows andthe food is something you tolerate. But a new European park is changing up thedynamic and will bring the food to the forefront at Fico Eataly World. Yes, apark named Eataly is coming to Italy – Bologna, specifically.

Fico Eataly世界来到意大利——一个真正让你的牙齿沉迷的主题乐园 - 智汇国际 - 智汇国际的博客

Eataly is already a force to be reckoned with in theculinary world – they’re a high end Italian chain made up of restaurants,bakery and retail outlets. The chain has more than 25 locations in New York,Chicago, Rome, Turin, Tokyo and others. Their concept is a luxe oversizedgrocery store with tasting rooms. One TripAdvisor review called Eataly“Disneyland for foodies” and now its founder, Oscar Farinetti, is making this abold reality.

Fico Eataly世界来到意大利——一个真正让你的牙齿沉迷的主题乐园 - 智汇国际 - 智汇国际的博客
 

The space devoted to the park is currently unusedwarehouse and industrial space. This is part of an initiative in Italy to rampup tourism by leveraging underutilized areas. A similar use concept has been proposed for anisland off of Venice that was once atrash dumping site and is being converted into L’isola San Biagio by Antonio Zamperla. In Germany, Zamperla turned anuclear facility into a theme park. Turning a nuclear silo into a thrill rideseems a challenge. By comparison, remaking warehouses into wine tasting andfood venues seems a simple enough recipe.

Some critics of the project have pushed back against thewhole notion of a theme park amassing a food spectacle that hopes to capturethe best of all regions of Italy. It is true that one of the joys of travelingEurope is to enjoy dimly lit, tucked away, authentic eateries, but you don’talways have the time or budget for that. Eataly seems intentionally designedwith adults in mind – those traveling with children may not see the appeal of apark that’s all about local cuisine when their kids are looking for the GoldenArches. But for those without children and serious epicurean interests, thispark may be just what the foodie ordered.

We look forward to hearing more about the park and itsdesign as details unfold. For now, we say simply mangia mangia!

Bologna’s Centro Agro Alimentare has offered up 20 acresto establish Fico Eataly World what will cost roughly $55 million to build,will create 5,000 new jobs and welcome six million visitors annually. PreliosSGR is bankrolling the park that is slated to open in November 2015. ChefMassimo Buttura will be the art director – it’s interesting to have a chef atthe helm of a theme park, but for a culinary attraction, it makes perfectsense.

Attractions will include a focus on cultivation,production, catering, study, research, teaching and marketing. Tickets areplanned for a reasonable US $18 per person (13 Euros). The overarching conceptis to allow visitors to experience the wide range of all of Italy’s food anddrink at one location. Design elements unveiled so far include more than tenhigh-end eateries, grocery shops, food labs and an enormous aquarium.


Fico Eataly世界来到意大利——一个真正让你的牙齿沉迷的主题乐园 - 智汇国际 - 智汇国际的博客
 
 

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